MIRSTORES is a knitwear brand for those who see fashion as a form of art. We don’t simply make sweaters — we create wearable art pieces.

Products

Our signature product is a pure wool sweater with sculptural cable patterns, hand-knitted by our team of artisans for over ten  years.

MIRSTORES sweaters are bold and distinctive, designed to stand out and speak for your personality without a word.

The most iconic design is called Onion, named after the way its cables intertwine into the onion shape. From this motif we’ve built an entire line of bestsellers. In 2020, we introduced an innovative technique — "pattern over pattern" — layering the Onion structure with playful brushes of color. This totally changed our design language, opening the way to pieces unlike anything else on the market, from cow-print to polka-dot knits.

Each year, the collection evolves with new silhouettes and experimental methods: felting, embroidery, beading. The fusion of craftsmanship and creative technology lets us achieve unexpected results.
Owning an MIRSTORES sweater means more than adding another knit to your wardrobe — it means having a singular piece with no equivalent.

Over the years, MIRSTORES has earned thousands of glowing reviews and a strong presence in concept stores across Russia and internationally. Our sweaters are recognized and worn in Japan, the United States, South Korea, France, Switzerland, Italy, and throughout Europe.
In Russia, MIRSTORES is championed by leading fashion influencers and celebrities. More than a brand, we are building a community of people who value the deeper meaning behind the pieces they wear and choose for their everyday lives.

Symbols

The MIRSTORES logo takes the shape of a cloud — a nod to the softness of our yarn, and the warmth and comfort woven into every sweater.
In 2023, the cloud gave rise to a second emblem: the sheep. It now appears across our cardigans, packaging, and postcards, becoming a playful yet meaningful brand symbol.
Our yarn palette spans more than twenty shades, allowing us to create pieces in line with seasonal trends.

Yet the main color of MIRSTORES is ivory — the natural tint of raw, undyed yarn. In this shade, our sweaters achieve their most refined expression.

The key value of MIRSTORES is care — for people, for craft, and for the world around us. Throughout the years, we have preserved our team of artisans, whose work we deeply respect. We treat our clients with the same consideration and remain open to dialogue. We believe that this mindful, sustainable approach is the only way to continue growing while creating beauty.

Actress Yuliya Snigir in a sweater with diamonds

Actress Sofia Ernst in
Onion "abstract" sweater

IRMA OGANOVA (@hey_irma)
Onion "cow" sweater